The reorganisation follows record levels of demand for bespoke services, increasing fivefold in the past five years. Ansar Ali joins Bentley as Mulliner and Motorsport Director from McLaren Special Operations.

January 16, 2023
Bentley Motors today announced the appointment of Ansar Ali as the new Mulliner and Motorsport Director, reporting directly to Adrian Hallmark, Chairman and CEO. Ali, who has a 30 year career in the automotive industry, joins from McLaren Special Operations where he was Managing Director. Before this, Ali held senior management roles at Ford, Lotus, Caterham and co-founded Zenos Cars.
Ali’s dual responsibilities at Bentley cover Motorsport activities, working closely with the GT3 race teams currently competing, and a focus on Bentley’s personal commissioning division, Mulliner, the oldest coachbuilder in the world.
Commenting on Ali’s appointment, Adrian Hallmark said:
‘Ansar’s considerable industry experience, particularly leading low-volume, highly bespoke customer-led divisions will offer valuable insights that will reinforce Mulliner as the leading personal commissioning division and generate significant contributions to the wider Bentley business.’
It was also announced that Paul Williams becomes Chief Technical Officer, having held a number of senior positions in a 15 year career at Bentley, and Bob Martin, formerly Head of Final Assembly at Bentley, becomes Chief Operating Officer.