Bentley Motors Embeds Diversity and Inclusion at The Heart of its Organization

Bentley Motors restructured its business operations to further strengthen focus on Diversity and Inclusion (D&I), with cross-functional organization placed at the heart of the company. Wayne Bruce becomes Chief Communications and D&I Officer, adding a D&I strategy to existing internal and external communications remit. The Beyond100 business strategy is aimed at having Bentley become the most diverse luxury automobile company with colleagues as individual as its cars.

April 5, 2023
Bentley Motors today announces it is putting a Diversity and Inclusion strategy at the very core of the business with a new and expanded team and a direct reporting line into the CEO. Shifting from the sole responsibility of Human Resources, D&I will be situated within the cross-functional Communications department, under the joint leadership of Adrian Hallmark, Chairman and CEO, and Dr. Karen Lange, Board Member for Human Resources.
The restructuring is focused on accelerating the rollout of Bentley’s five pillar D&I strategy, which is focused on outreach, recruitment, succession planning, culture and development.
The networks now number five across different aspects of diversity with nearly 500 colleagues, equaling more than 10 per cent of the workforce actively participating. Recognizing the importance of diverse experiences and perspectives to drive creativity and innovation, Bentley has also set a target of increasing diversity in management to 30 per cent in 2025, while establishing a roadmap to help it achieve this.
Commenting on the strategic change, Adrian Hallmark, Chairman and CEO, said:
‘We know that diversity drives success, and bringing a greater range of experience, creativity as well as inclusion, allows co-operation to play in business strategy, innovation and decision-making. We firmly believe that this is a fundamental part of the business and therefore should be a core function that touches every single area of the organization.’