Bentley Motors Presents Its New Signature Design for Physical Brand Spaces

Bentley Motors has launched a new signature design for its temporary and permanent event spaces across the world. Designed to be an immersive experience that is instantly recognisable – a remarkable fusion of artistic brilliance, elegant and contemporary forms, and sustainability.

June 30, 2023
This new adaptation is in line with Bentley Motors’ design DNA, which is historically expressed in all its cars, as well as in Bentley Home and Bentley Residences. It will support global creatives and collaborations, delivering a transformational experience for all who encounter the luxury brand.
The design language is bold, contemporary yet timeless, reflecting the Bentley brand’s current direction . The brand's iconic diamond graphic, represented by the lines of the luxurious grill, has been utilised in every model through its rich 104-year history. It is precisely this ‘embedded diamond’ motif which makes each space stylishly unique yet still part of a deep tradition. The new signature design reveals a layer of hidden or ‘embedded’ diamonds within the space - a subtle nod to the iconic diamond graphic which has always represented the luxury automobile maker.
Caren Jochner, Head of Brand Experience at Bentley said, ‘We are committed to creating an exclusive customer experience outside of the Bentley showroom, utilising design excellence, harnessing form and materiality sustainably. The embedded diamond is a recognisable mark for the brand in the world beyond the vehicle. By supporting local design talent and embracing local materials, we have created a reusable home for the luxury car brand regardless of location.’