Bentley’s ‘Flying Bees’ Honoured with Special Black Edition Label Honey

To mark the fifth anniversary of its beekeeping efforts, Bentley collected just over 500 jars of honey from the two oldest hives of the million bees kept at its Crewe headquarters. The jars and labelling were naturally created in-house by the Bentley design team.

December 13, 2023
The Excellence Centre for Honey Production is based at Bentley headquarters in Crewe and was expanded earlier this year to include 17 hives, housing more than one million bees. This summer, just over 500 jars of exquisite Black Edition Label honey were collected from the two oldest hives, first installed at the Pyms Lane facility in 2019.
In addition to the mouth-watering Black Edition Label, 1,000 jars of delicious ‘standard’ honey were collected from the remaining 15 hives. Bentley’s in-house design team has helped celebrate the occasion by rebranding both jars with unique labelling.
Andreas Lehe, Board Member for Manufacturing at Bentley Motors, commented:
‘Our colony of busy worker bees has proved more productive than ever at the Excellence Centre for Honey Production. This exciting initiative shows the far-reaching nature of Bentley’s Beyond100 strategy, as we focus on making the Pyms Lane facility even more environmentally friendly.’
Bentley’s exclusive honey is not sold in shops; rather, it is gifted at corporate events and customer visits, as well as for charitable causes, along with Colleague Reward and Recognition schemes and competitions.