Bentley Shines a Rainbow over Manchester Pride with Uniquely Wrapped Car

A one-of-a-kind Continental GTC designed specifically to celebrate the LGBTQ+ community was presented at a Pride parade in the UK. The design represented the diversity of Pride, a movement which brings people together in a spirit of unity, love and celebration.

August 30, 2023
Bentley Motors reconfirmed its year-round support for the LGBTQ+ community with a uniquely wrapped car for the Manchester Pride parade. Specially created by Bentley designer Rich Morris, the brightly-coloured Heritage Collection Continental GTC represented the diversity of Pride and its defining spirit of unity, love and celebration.
Manchester Pride is one of the UK’s largest Pride events, promoting both a world where LGBTQ+ people are free to live and love without prejudice and a culture that is universally celebrated. The parade celebrates the progress made for the community whilst continuing to raise awareness, bring hope to those in need and inspire others to challenge discrimination. 75 Bentley colleagues, including their partners and other allies within the Bentley network, attended Manchester Pride, helping to reinforce the message that the company strives to create a culture where all employees feel comfortable bringing their true, authentic selves to the workplace.
Rich Morris, CGI Artist & Designer at Bentley Motors, commented:
‘I wanted to focus on classic Pride colours and create something bold and beautiful but simple and direct at the same time. I decided to use the six colours of the original Pride flag so that anybody who sees the Continental GTC, no matter what their knowledge of the LGBTQ+ community, will instantly understand what the car stands for. The lines and shape of the GTC are taken into consideration when designing the art work. Multiple lines intersect to create a diamond pattern, which represents Bentley’s iconic interior quilt patterns.’