Bentley Achieves Another Year of Strong Sales Performance in 2023

In 2023, Bentley Motors delivered 13,560 cars globally, which is the third highest total per annum on record. Luxury SUV Bentayga remains the highest selling model, accounting for 44 per cent of total sales, following the introduction of the Extended Wheelbase (EWB) .

January 24, 2024
Bentley Motors achieved its third best ever year in 2023 with global sales of 13,560 luxury cars. Although this represents an 11 per cent decrease on 2022, Bentley’s best ever per annum result, interest in luxury personalisation reached higher levels than before. Around three-quarters of customers went beyond the 46 billion different configurations available from the standard options range to add bespoke content from Bentley’s Mulliner division, marking a 43 per cent rise over 2022, an indication of the desire for truly unique exclusivity in the luxury industry.
Customers were also increasingly attracted to higher revenue models such as the Azure, S and Speed, the combined sales of which reached 70 per cent, up from 30 per cent in 2022. The Bentayga Extended Wheelbase also exceeded expectations, reaching more than a third of the company’s SUV orders in its first full-year on the market. Bentley’s range of hybrid vehicles remained popular, with the UK being the leading market as one in four Flying Spur and Bentayga customers chose the hybrid option.
The Bentayga remained Bentley’s number one model, accounting for 44 per cent of total sales and reinforcing its position as the most successful luxury SUV in the world. Furthermore, the continued appeal of the Continental GT and GT Convertible was clear, as those models accounted for 31 per cent of total sales, while the Flying Spur reached 25 per cent of total sales.
Commenting on the global sales results, Adrian Hallmark, Chairman and CEO of Bentley Motors, commented:
‘We remain cautiously optimistic for the year ahead, with a continued robust global demand by market and model, high levels of interest in our hybrid models, and with more to follow this year.’