Bentley Posts Record Results In Asia-Pacific In 2023

Last year, Bentley Motors sold 2,121 vehicles in the Asia-Pacific region, a 4 per cent increase from 2022. Increased interest in the region's exclusive Mulliner Collection and strong sales of the Bentayga EWB are driving this success.

February 1, 2024
Bentley Asia Pacific finished yet another record year in 2023 with deliveries of 2,121 ultra-luxury cars, representing a 16 per cent share in Bentley Motors’ total global sales of 13,560 units. With 90 more vehicles sold last year compared to the previous one, Bentley Asia Pacific raised its performance by 4 per cent.
Reasons for the growth include customer demand for Bentley Mulliner personalization specifications, and interest in six limited Mulliner Collections models, like the Bentayga Nimbus and Umbra, Continental GTC Skyline Edition, and a collaborative version with world-renowned artist Ha Tae Im.
Among the product range, the Bentayga ultra-luxury SUV maintained its lead with the introduction of the Extended Wheelbase (EWB) and Azure models, which offer new levels of comfort alongside unique styling touches. With 848 units sold, a 4 per cent increase, this model accounted for 40 per cent of the total sales in the region last year.
Nico Kuhlman, Bentley Motors Asia Pacific Regional Director, commented:
‘As we journey ahead toward full electrification, Bentley will continue to transform with the ambition to lead as the lighthouse for a contemporary luxury lifestyle. We are confident that through our exciting product offering and special customer journeys, demand for Bentley will continue to grow in 2024.’