Debut of Contemporary Luxury Lifestyle Retail Concept at Grand Opening of The Bentley Cube in Korea

With the promise of delivering extraordinary experiences to its customers, the Bentley Cube presents a luxury lifestyle destination in the heart of Seoul’s most exclusive fashion district.
Together with the Bentley Tower, which opened in Seoul last year, this new design concept will become a beacon of the Bentley brand in Korea.

March 17, 2023
At the Batur Studio Suite within the Bentley Cube, customers will be able to create their very own bespoke Bentley through Mulliner, Bentley’s personal commissioning division, while the Azure Lounge provides an exclusive space for customers to relax and network.
The grand opening of the Bentley Cube was celebrated with Adrian Hallmark, the Chairman and CEO of Bentley Motors, along with Members of the Bentley Board.
At the opening event, Bentley also presented a limited edition Mulliner Collection, designed in collaboration with contemporary artist Ha Tae Im.
Hanjoon Kim, CEO of Charmzone Automotive, Bentley’s dealership partner in Korea, said:
‘With the Bentley Cube, Charmzone Automotive will establish Bentley as a leading luxury lifestyle brand in Korea, backed by our expertise in being one of the first luxury car brands to enter Korea in 2006, and in leading the Korean luxury car market for the past 17 years.’